Peace Akinola

Jun 04, 2025

WordPress SEO: breadcrumb navigation

What is breadcrumb navigation? Some people said that two people were walking in the forest, and they were worried that they would get lost, so one person left the eating panel on the ground so that they could find their way. In the end, we don't know if they got lost. Of course, it is said that breadcrumb navigation is derived from the image of layers of bread crumbs. Regardless of its origin, we now know that breadcrumb navigation is the path to specific content.

What are the benefits of using breadcrumb navigation?

1. Search engines like breadcrumb navigation.

Breadcrumbs provide search engines with another way to understand the structure of a website. Additionally, search engines may utilize breadcrumbs to display relevant content in search results. In this way, the search results will become more attractive to users.

2. They enhance the user experience

People hate getting lost. When encountering new locations, people often look around for recognizable objects or landmarks. The same is true of the website. Breadcrumbs can help improve user experience because it is a well-known interface element that can Immediately show people the way out. 

3. They reduce the bounce rate

Few people enter through the homepage. Now this is all organic search. This means that every part of a website can be an entry point. If the selected pages do not meet their expectations, another way to direct these visitors to other parts of the website should be developed. Breadcrumbs can reduce the bounce rate because visitors are provided with another way to browse the site.